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Kat is a creative leader who is analytically driven and has brought her spark from performing on stages to spearheading successful marketing campaigns.

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Who is Kat?

Work Experience:

Bridal Buzz

(Podcast + YouTube Host, 2021-2023)​​​

  • Interviewed guests and facilitated upbeat and engaging conversations in ~75 episodes​

  • Attracted 4,730 unique listeners and 12,200 downloads in my time as host

  • Created a reel strategy that resulted in videos with up to 129k views and a 694% increase in account engagement in under 90 days

Matchmate Media

(Founder/Creative Director, 2021-2023)

  • Developed social packages under a new branch to meet the marketing needs of clients​

  • Spearheaded a digital campaign that led to a 3x in ticket sales and event attendance

  • Managed socials for a client that resulted in a 199% increase in social page visits

San Antonio Weddings

(Creative Director, 2021-2023)

  • Directed over 15 content creators and managers in creative and marketing efforts

  • Oversaw and assisted in the scheduling of 250+ pieces of creative content a month

  • Communicated with and created a social strategy for up to 50 different clients 

San Antonio Weddings

(Content Manager, 2020-2021)

  • Revived a dying Instagram by removing close to 1,000 fake followers and building a niche hashtag strategy to target the modern local bride​

  • Built a new approach to social media packages that led to a 2x in the company's annual sales

  • Increased IG story views from 250 to 1,400 with strategic and targeted graphics 

DuSöl CBD Sparkling Water

(Digital Marketing Intern, 2020)

  • Designed and strategized a 30-day campaign that resulted in a 160% increase in sales

  • Utilized an organic engagement strategy that increased daily following by 33% on IG

  • Developed monthly social media plan, schedule, and analytic report

St. Edwards University

(Teachers Assistant, 2018-2019)

  • Worked alongside Dr. Debra Zahay-Blatz, the Department Chair of Marketing and Entrepreneurship

  • Assisted with course preparation, organization, and research

  • Managed the department’s Facebook page to foster community/cultivate growth/share relevant information/promote events

The Skyline Agency

(Digital Marketing Intern, 2018)

  • Communicated with a variety of press to identify advertising opportunities for CBD clientele

  • Brainstormed branding ideas and inspiration with design and marketing teams

  • Designed presentations, blog posts, and physical marketing materials

Jade Vine Music

(Band Leader/ Songwriter, 2016-2020)

  • Orchestrate weekly rehearsals and optimize our time to best meet whatever the goal was 

  • Manage the booking and programming of music talent lineup's for gigs at bars, breweries, and music venues

  • Built the branding and created content for social media and advertising centered around that

On Vinyl Media

(Content Developer, 2015)

  • Embraced the startup culture while working alongside the CEO in our weekly meetings with Austin entertainment standouts

  • Optimized over 20 pieces of content on WordPress using SEO best practices

  • Assisted in the planning and hosting of music industry events/local shows


St. Edward's University

(BBA, Digital Media Management, 2020)

  • GPA: 3.01​

  • Co-Founded the Student Entrepreneurship Club (voted most outstanding organization of the year, 2020), led a student focus group on women in business schools, participated in 3-Day Startup, was a member of the Steady Jazz Band and the Omni Singers

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