About:
Kat is a creative leader who is analytically driven and has brought her spark from performing on stages to spearheading successful marketing campaigns.

Work Experience:
Bridal Buzz
(Podcast + YouTube Host, 2021-2023)
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Interviewed guests and facilitated upbeat and engaging conversations in ~75 episodes
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Attracted 4,730 unique listeners and 12,200 downloads in my time as host
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Created a reel strategy that resulted in videos with up to 129k views and a 694% increase in account engagement in under 90 days
Matchmate Media
(Founder/Creative Director, 2021-2023)
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Developed social packages under a new branch to meet the marketing needs of clients
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Spearheaded a digital campaign that led to a 3x in ticket sales and event attendance
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Managed socials for a client that resulted in a 199% increase in social page visits
San Antonio Weddings
(Creative Director, 2021-2023)
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Directed over 15 content creators and managers in creative and marketing efforts
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Oversaw and assisted in the scheduling of 250+ pieces of creative content a month
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Communicated with and created a social strategy for up to 50 different clients
San Antonio Weddings
(Content Manager, 2020-2021)
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Revived a dying Instagram by removing close to 1,000 fake followers and building a niche hashtag strategy to target the modern local bride
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Built a new approach to social media packages that led to a 2x in the company's annual sales
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Increased IG story views from 250 to 1,400 with strategic and targeted graphics
DuSöl CBD Sparkling Water
(Digital Marketing Intern, 2020)
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Designed and strategized a 30-day campaign that resulted in a 160% increase in sales
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Utilized an organic engagement strategy that increased daily following by 33% on IG
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Developed monthly social media plan, schedule, and analytic report
St. Edwards University
(Teachers Assistant, 2018-2019)
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Worked alongside Dr. Debra Zahay-Blatz, the Department Chair of Marketing and Entrepreneurship
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Assisted with course preparation, organization, and research
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Managed the department’s Facebook page to foster community/cultivate growth/share relevant information/promote events
The Skyline Agency
(Digital Marketing Intern, 2018)
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Communicated with a variety of press to identify advertising opportunities for CBD clientele
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Brainstormed branding ideas and inspiration with design and marketing teams
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Designed presentations, blog posts, and physical marketing materials
Jade Vine Music
(Band Leader/ Songwriter, 2016-2020)
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Orchestrate weekly rehearsals and optimize our time to best meet whatever the goal was
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Manage the booking and programming of music talent lineup's for gigs at bars, breweries, and music venues
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Built the branding and created content for social media and advertising centered around that
On Vinyl Media
(Content Developer, 2015)
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Embraced the startup culture while working alongside the CEO in our weekly meetings with Austin entertainment standouts
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Optimized over 20 pieces of content on WordPress using SEO best practices
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Assisted in the planning and hosting of music industry events/local shows
Education:
St. Edward's University
(BBA, Digital Media Management, 2020)
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GPA: 3.01
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Co-Founded the Student Entrepreneurship Club (voted most outstanding organization of the year, 2020), led a student focus group on women in business schools, participated in 3-Day Startup, was a member of the Steady Jazz Band and the Omni Singers